Discover, Learn, and Grow

In today's interconnected world, social media isn't just for viral trends; it's a powerful engine for meaningful change. As digital engagement continues to shape public discourse, the ability to convert online buzz into tangible impact has become essential. You can use this course, "The Dragonfly Effect: Social Media for Social Good – A Guide for Non-Profit Leaders and Change Makers" to turn "Likes to Impact: Transforming Social Media Engagement to Real-World Change," Drawing inspiration from "The Dragonfly Effect," you'll learn how to strategically design and implement social media initiatives that move beyond superficial metrics. Discover how to ignite deeper online commitment, mobilize communities, and ultimately translate digital actions into measurable, real-world contributions towards your defined goals. Join us to make a lasting impact on critical issues, amplify your cause, and drive significant change, guided by expert insights and real-world strategies.

This course, inspired by "The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change", offers a powerful framework for individuals and organizations to translate online engagement into tangible, real-world impact. Moving beyond superficial metrics like "likes," participants will learn proven strategies to harness the immense power of social media for meaningful social good.

Drawing on the "four wings" of the Dragonfly Effect, this course will equip you with practical tactics to:

• Ignite Engagement: Master techniques to capture attention and foster authentic connections within your online community.
• Deepen Commitment: Learn how to inspire active participation and cultivate a dedicated base of supporters.
• Catalyze Action: Discover methods to convert online enthusiasm into concrete actions that drive your mission forward.
• Measure and Amplify Impact: Understand how to track your progress and continuously refine your approach for sustained change.

Through compelling case studies from global organizations and innovative startups, as well as inspiring examples of everyday individuals, you'll explore how to combine design thinking and psychological research with actionable social media strategies. Whether you're a non-profit leader, a social entrepreneur, an activist, or simply passionate about making a difference, this course will demonstrate that inspiring significant change doesn't require immense resources, but rather a strategic and powerful approach to social media.

Self-Paced E-learning

End of Course Quiz Assessment

This course is ideal for :

• Social Entrepreneurs
• Non-Profit Leaders and Staff
• Activists and Community Organizers
• Marketing and Social Media Professionals (especially those in CSR or social impact roles)
• Founders of Mission-Driven Startups
• Individuals passionate about driving social change through digital platforms

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365 Days, Self-Paced E-learning

By the end of this course, you will have a solid understanding of using "The Dragonfly Effect " to Transform Social Media Engagement to Real-World Change

• Strategically convert social media engagement into measurable, real-world impact.
• Apply advanced principles to foster online commitment and mobilize communities for social change.

SMF Centre for Corporate Learning