Discover, Learn, and Grow

In today’s hyper-competitive sales landscape, Generative AI (GenAI) isn’t just a buzzword—it’s a game-changer for building deeper customer relationships. This course, “Generative AI for Sales: Drive Closer Customer Intimacy,” draws inspiration from “AI for Sales: How Artificial Intelligence is Revolutionizing the Sales Profession” by Branden Karnell (ISBN: 979-8986867706).

You’ll learn how to harness GenAI to create hyper-personalized sales engagements, automate high-impact prospecting, and analyze customer intent to close deals faster. Instead of generic outreach, you’ll master AI-driven conversational strategies that foster trust, predict customer needs, and turn data into measurable sales growth.

Join us to future-proof your sales approach, outmaneuver competitors, and transform AI into your most powerful sales ally.

This course, provides a strategic framework for leveraging Generative AI to enhance customer intimacy and boost conversion rates. Beyond basic automation, you’ll learn how to:

✅ Hyper-Personalize at Scale – Use AI to craft bespoke messaging, tailored recommendations, and adaptive sales pitches that resonate with prospects.

✅ Predict & Prioritize Leads – Apply AI-driven intent analysis to identify high-potential buyers before competitors do.

✅ Enhance Sales Conversations – Deploy AI-powered chatbots, email assistants, and real-time insights to deepen engagement and close deals faster.

Through real-world B2B and B2C case studies (from Salesforce, HubSpot, and AI-native startups), you’ll see how top performers use AI ethically and effectively. Whether you’re in enterprise sales, SMBs, or sales leadership, this course will prove that AI isn’t replacing salespeople—it’s empowering them to build authentic, data-driven relationships.

Self-Paced E-learning

End of Course Quiz Assessment

This course is designed for:

🔹 Sales Professionals (Account Executives, SDRs, AE Leaders)

🔹 Sales Enablement & Revenue Operations Managers

🔹 Marketing Teams focused on sales alignment

🔹 Startup Founders & Business Owners scaling sales efforts

🔹 AI/CRM Consultants advising sales teams

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365 Days, Self-Paced E-learning

By the end of this course, you will master:

• Leverage Generative AI for Hyper-Personalized Prospecting
• Craft AI-generated dynamic emails, LinkedIn messages, and scripts that convert.
• Use AI-driven sentiment analysis to refine outreach strategies.
• Enhance Customer Intimacy with AI-Powered Sales Assistants
• Deploy AI chatbots & real-time conversation coaches to improve deal velocity.
• Apply predictive analytics to anticipate objections and tailor responses.
• Measure & Optimize AI-Driven Sales Performance
• Track AI-enhanced engagement metrics (response rates, deal acceleration).
• Implement feedback loops to refine AI models for continuous improvement.

SMF Centre for Corporate Learning