Generative AI for Digital Marketers: Mastering Automation & Personalization for Explosive Growth

What's In It For Me

Discover, Learn, and Grow

AI is no longer the future—it’s the now of marketing. In a world where 80% of customer interactions are predicted to be AI-driven by 2025 (Gartner), mastering AI-powered strategies is non-negotiable. This course, “Generative AI for Digital Marketers: Mastering Automation & Personalization for Explosive Growth,” leverages insights from “AI for Marketing and Product Innovation” by Pradeep, Appel, and Sthanunathan (ISBN: 978-1119406334) to equip you with cutting-edge tools to:

  • Supercharge ROI: Use AI to automate campaigns, predict trends, and hyper-target audiences.
  • Deliver 1:1 Personalization: Transform generic ads into dynamic, behavior-driven experiences.
  • Stay Ahead of Competitors: Implement AI tools (ChatGPT, predictive analytics, programmatic ads) before they outpace you.

Stop guessing—start knowing with AI.

Course Overview

This course dives into the five pillars of AI-driven marketing:


  • Predictive Analytics: Forecast customer behavior with machine learning.
  • Hyper-Personalization: Craft dynamic content tailored to individual journeys.
  • Programmatic Advertising: Automate ad buys for precision targeting.
  • Chatbots & Conversational AI: Scale engagement 24/7 (e.g., ChatGPT for lead gen).
  • Ethical AI: Navigate privacy laws (GDPR, CCPA) while maximizing data.



Training Type

Self-Paced E-learning


Mode of Assessment

End of Course Quiz Assessment


Who Should Attend

This course is designed for:

  • Digital Marketers (SEO, PPC, content, social media) seeking AI integration.
  • E-commerce Managers optimizing product recommendations.
  • Data Analysts bridging insights into actionable campaigns.
  • Startup Founders scaling growth with automation.
  • Corporate Strategists driving innovation in customer experience.

Course Duration

24


Total Training Duration (Hour)

365 Days, Self-Paced E-learning


Course Outline

By the end of this course, you will master:

  • AI Foundations for Marketers:
  • How machine learning enhances segmentation and targeting.
  • Workshop: Building a predictive customer lifetime value (CLV) model.
  • Personalization at Scale:
  • Dynamic email/content automation (Tools: HubSpot, Drift).
  • Case Study: How Amazon’s AI increases cross-sell revenue by 35%.

Automation & Optimization:

  • AI-powered A/B testing and real-time bid adjustments.
  • Ethics: Balancing personalization with privacy compliance.



Certification Obtained and Conferred by

SMF Centre for Corporate Learning


Course Learning Outcome

Participants will gain the ability to:

✅ Deploy AI tools (e.g., ChatGPT, Google Analytics 4’s predictive metrics) to automate workflows.

✅ Design hyper-personalized campaigns that outperform generic ads by 200%+ (McKinsey).

✅ Audit and optimize AI-driven strategies for transparency and ROI.


Medium of Instruction & Trainer

ENGLISH, Self-paced e-Learning


Price
Course Fee Payable
Original Fee Before GST With GST (9%)
Course Fee $50.00 $54.50

Please note that prices are subjected to change.
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