By proceeding with this registration, you confirm that you agree to the Terms and Conditions, and understand that any false registration information may result in penalties.

Applicants must be 21 years old or above, and meet all of the following criteria:

• be able to speak, listen, write, and read English with Numeracy skills at a minimum proficiency level 4 of the Employability Skills System (i.e., Workplace Literacy and Numeracy, WPLN).

• possess Secondary School educational level qualification (O or N-Level).

• minimum knowledge of data analytics required.

• have access to a suitable device and possess the necessary IT skills to effectively engage in the sessions.

• at least 2 years relevant PMET experience

People who manage company’s cash position and preparing financial statement.

1 Day

7

Part 1: Understanding AI’s Role in the 4Ps

• Introduction to AI in marketing
• Strategic value of AI in the marketing mix
• Overview of leading AI tools for marketers

Part 2: AI for Product Development & Pricing

• Using AI to analyze customer needs and predict trends
• Enhancing product offerings through data insights
• Dynamic pricing strategies with AI-driven competitor and demand analysis

Part 3: AI in Place (Distribution) Strategies

• Optimizing supply chains with AI tools
• Improving distribution efficiency and targeting the right customers

Part 4: AI-Enhanced Promotion

• Creating hyper-personalized campaigns
• AI-powered content creation and engagement tracking
• Real-world case studies and exercises

Final Project:

• Develop and present a comprehensive AI-driven 4P marketing plan tailored to your own product or service